The Auditory Circle of Life
Understanding Sennheiser Hearing's Impact Across Generations
Hearing is a lifelong journey that begins at birth, which we refer to as "The Auditory Circle of Life."
Traditionalists
This generation, the primary clientele of hearing care professionals, relies heavily on hearing aids for daily speech enhancement. Sennheiser Hearing products support TV watching, but do not replace the essential hearing aids that 90-95% of this group requires.
Generation X
Fully immersed in the digital world, Gen Xers are proactive in seeking solutions online. They use situational aids, such as reading glasses, and are open to products like the Sennheiser products for specific hearing needs, understanding that they may eventually require permanent hearing aids. Sennheiser products cater to the evolving needs of these generations by providing situational hearing solutions that complement their ongoing journey of hearing care.
Baby Boomers
Baby Boomers seek permanent solutions for both vision and hearing. They recognise the need for situational aids and are open to adopting advanced hearing solutions earlier in their hearing journey.