Business potential for hearing care professionals
Hearing care professionals can address two target groups with Sennheiser Hearing products
Existing database
Target group: The Silent Generation, early Baby Boomers, and their companions.
Opportunities:
- Minimize "tested, not sold" dropouts
- Expand your portfolio with a diverse range of product offerings
- Offer products to companions
- Generate revenue with off-the-shelf solutions
- Be the trusted healthcare provider and offer solutions as an expert
Attracting New Clients through Lead Generation
Target group: Young Baby Boomers, Gen X
Opportunities:
- Leverage new sales channels (online/digital)
- Capture clients earlier in the journey to better hearing, helping more people hear well
- Offer a solution NOW and create a gateway to future hearing aid sales
- Provide high-quality products that enhance the quality of life
- Emphasize Sennheiser’s audio quality and its presence in the music industry
Capture clients early
Engaging early: capturing potential hearing aid clients with Sennheiser
- Selling Sennheiser is about capturing potential hearing aid clients earlier on their journey - even if they are not yet ready for a hearing aid.
- Sennheiser is a "steppingstone" solution. As clients experience its benefits, they're likely to be more open to more hearing aids (future lead):